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Astrid Peters, Author at White Oaks

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Author: Astrid Peters

08 Nov Global business? Here’s how to get branded in the US

Posted at 15:44h in Geen categorie by Astrid Peters 0 Comments

Some of you may have missed it. Two months ago, KLM - oldest commercial airline in the world - launched a somewhat surprising campaign in the United States. Their goal? To let Americans know that - wait for it - "it's an airline". [embed]https://www.youtube.com/watch?v=SONKm1evass[/embed] New York-native actor Ken Marino...

06 Sep Why the CEO should be a brand

Posted at 11:00h in Geen categorie by Astrid Peters 0 Comments

My new CEO Branding business White Oaks Media & Consulting has begun. In July 2016, I struck up a partnership with Ascendant Group, a leading executive branding firm in the US. The overseas way of turning CEOs into relatable and inspiring thought and industry leaders has...

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Author: Astrid Peters

08 Nov Global business? Here’s how to get branded in the US

06 Sep Why the CEO should be a brand

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