08 Nov Global business? Here’s how to get branded in the US
Some of you may have missed it. Two months ago, KLM - oldest commercial airline in the world - launched a somewhat surprising campaign in the United States. Their goal? To let Americans know that - wait for it - "it's an airline". [embed]https://www.youtube.com/watch?v=SONKm1evass[/embed] New York-native actor Ken Marino...